Teaching Areas Faculty of Business Administration
With more than 20 professors and lecturers from the field, the faculty covers 10 subject areas with a wide range of core business disciplines in teaching and research.
In the area Business Administration, fundamental economic laws of business theory are conveyed on the basis of abstract theoretical models. This lays the foundation for understanding the core business areas or functions. Students acquire the competence to think, e.g., in the categories profit, profitability and productivity. The use of analytic-mathematical instruments also extends to the ability to actively use MS Excel.
Logistics / Processes
In the area Logistics / Processes, methods and tools for planning, operating and optimising value chains are taught. Value chains extend from the supplier through the own company to the customer. Typical tasks are the supply of a production site with material, the planning of production programmes as well as the distribution of the goods to the customers. Overarching activities are then analysed and optimised through methods of process, quality and innovation management.
From the basics of marketing, to professional marketing management, to the most effective tools for marketing practice, effective and efficient marketing know-how is provided with helpful checklists, practical tips, company examples in numerous modules listed below in Bachelor's and Master's degree programmes. You can compile your marketing knowledge module by module according to your individual preferences.
The goal of marketing is the consistent alignment of the company with the needs of the market. In today's highly competitive markets, the needs of demanders must be the focus of customer-oriented corporate management. This customer orientation and marketing is the maxim of corporate management.
The task of marketing is to identify and positively exceed the needs and expectations of customers, potential customers and other stakeholders. The analysis of the market with the different basic conditions as well as the changes belong to the area of responsibility of marketing.
This enables companies to position their companies, products and services in order to ensure a sustainable competitive advantage over other competitors in good time, to generate attention, to create sales markets and to be active in them.
Marketing is a predominantly conceptual task that involves areas such as sales, corporate strategy, research and development and purchasing.
In the teaching area Human Resources, the basic personal design fields as well as further strategic measures for the implementation of corporate goals are taught. The fields of study are oriented towards the so-called life cycle of an employee in the company (from personnel marketing and recruitment to termination). Further strategic measures include, in particular, questions of how to deal with demographic change and the increasing digitization of workplaces. Particular attention is paid to international aspects of personnel management as well as a work psychologically oriented approach.
Accounting / Finance / Controlling
In the area Accounting / Finance / Controlling, methods and instruments of finance and controlling are taught, in the narrower sense. Contents are in particular financial planning, control and control of enterprises. In a broader sense, the area also includes modules that are shaped by financial leadership. The corresponding instruments relate in a holistic sense to all entrepreneurial areas - from procurement, through production, to sales and cross-departmental functions such as strategic planning, human resources, innovation, etc. Partially included are practical projects and considerations on internationalisation and the optimisation of instruments through methods of innovation management, for the analysis of new business models and for controlling corresponding digitisation processes.
The law subject area teaches legal basics for merchants and engineers. The spectrum of legal areas covered ranges from labour law to intellectual property law and contract law. One focus in teaching is on the comparative international perspective, another on the legal possibilities and limits of digital changes in economic action.
Key qualifications are an indispensable part of today's educational landscape. It is all the more relevant for universities to set up and expand a systematic educational programme to strengthen the employability of future graduates. Therefore, the subject area key qualifications, as part of the Centre for Multidisciplinary Education in the Faculty of Business Administraton, toffers various events to anchor particularly important key qualifications in order to keep the students aware of the constant need to develop their own key qualifications. The spectrum ranges from business fundamentals and management techniques for non-business students, to methodological competence in the area of academic work, to individual and social skills-oriented modules, such as moderation and presentation skills, self-management or creativity techniques.
In the field of corporate management, leadership in business organisations, primarily enterprises, is taught. This ranges from structural considerations of specific groups of people (management, entrepreneurs, etc.) to questions of the role of management and entrepreneurs in society to issues of corporate governance. In doing so, the questions "Who is leading?", "What is being done?" and "How is it being managed?" are taken into account and dealt with in consideration of complex and dynamic environments as well as different organisational variables.
In the area Foundations of Economics economics is conceived as a science of markets. The foundtion courses show what leads to supply and demand, and how, in the interplay of these two quantities, markets then function, that is, how prices and trade volumes in certain market forms are and change. It highlights the efficiency and the limitations of the market mechanism, as well as the existing or lacking ethical content of a market economy. In addition, the foundations include an overview of the computation of national accounts, from which, for example, the gross domestic product and economic growth can be determined.
Auditing / Taxation
In the field of Auditing / Taxation the goal is to acquire a basic understanding of the taxation and auditing of companies. The aim of the course is to provide students with in-depth knowledge of the areas and methods of auditing in order to enable them to make decisions regarding order acceptance, risk assessment, audit planning, audit performance and audit opinions. In addition, taxation principles and tax types in Germany are presented and their interaction and effects on business decisions are analysed.