Prof. Anja Stöhr

Faculty of Business Administration

Prof. Dr. rer. pol. Anja Stöhr

Professorship for Strategic Marketing

 


 

Professorship

Modules are in particular "Basics of Marketing", "Market-oriented Company Management", "International Marketing Management", "Strategic Marketing" and "Customer Touch Strategies".


Participation in the module: International Innovation Management with the subject "Marketing of Innovations".

Courses are offered in bachelor and master programmes.

In all my modules the teaching content is based on a sustainable and responsible CSR integrated marketing understanding. Recycling management in the broadest sense is the guiding principle for products and services and their marketing.

Particular emphasis/special areas of teaching are multi-sensual brand management, relationship marketing and engagement marketing.

Internships and dissertations focus on marketing-relevant issues and challenges.


Currently programme officer for the foreign partner universities

ISCOM Paris - école supérieure de communication et publicité (France) and German-Jordan University (Jordan).

 

Prof. Dr. rer. pol. Anja Stöhr

Response times:
Wednesday 14.00 - 15.00

Prof. Dr. rer. pol. Anja Stöhr

Curriculum Vitae

Since 2000 Professorship at the HTW Dresden
Since 2015 Certified coach for companies and individuals
Since 1996 Owner of a marketing consultancy
1997-1999 KMU Institut - Institute for Competence Formation and Business Development for Small and Medium-sized Enterprises and Crafts mbH Function: Head of Department
1996 Doctorate (Dr. rer. pol.) at the University of Paderborn (Chair of Prof. Dr. Peter Weinberg) on the subject of "Air design as a success factor in retail" with magna cum laude
1984-1990 Studied business administration / consumer behaviour and marketing (Chair: Prof. Dr. W. Kroeber-Riel) at the University of Saarland, Saarbrücken, graduated as Dipl.-Kff. with above-average results
   

 

Marketing
Photo by T. Al Nakib from FreeImages

Interests

My research/interest focuses in particular on the following Topics: responsible, sustainable marketing, consumer behaviour, multi-sensual brand management as well as internal and external marketing.


Lectures are given on topics such as "multisensual brand management" and "relationship marketing". Companies are accompanied, for example, in questions of brand management and the development of sustainable relationships.

Excursions and lectures by practitioners in courses are held regularly, most recently to the flagship stores of Ritter Sport and Nivea, to the KaDeWe and to the BIKINI in Berlin.


 

Sustainability in marketing
Bild von ejaugsburg auf Pixabay

Summer semester 2020

  • Compulsory module in the study programme W74 - International Business (Bachelor)
    in the 2. semester
  • Compulsory module in the study programme W71 - Business Administration (Bachelor)
    in the 2. semester
Module in Modulux
  • Compulsory elective module in the study programme W72 - Business Administration and Engineering (Bachelor)
    in the 4. semester in the reinforcement "Vertiefungsmodule BWL"
  • Compulsory elective module in the study programme W74 - International Business (Bachelor)
    in the 4. semester in the reinforcement "Vertiefungsmodule"
  • Compulsory elective module in the study programme W71 - Business Administration (Bachelor)
    in the 4. semester in the reinforcement "Vertiefungsmodule"
Module in Modulux
  • Compulsory module in the study programme W71 - Business Administration (Bachelor)
    in the 6. semester
Module in Modulux
  • Compulsory elective module in the study programme W74 - International Business (Master)
    in the 2. semester in the reinforcement "Marketing"
Module in Modulux
  • Compulsory elective module in the study programme W74 - International Business (Master)
    in the 2. semester in the reinforcement "Marketing"
Module in Modulux
  • Compulsory module in the study programme M51 - General Mechanical Engineering (Diploma)
    Unit "Marketing" in the 6. semester in the field of study "Konstruktion"
  • Compulsory module in the study programme M51 - General Mechanical Engineering (Diploma)
    Unit "Marketing" in the 6. semester in the field of study "Technische Gebäudeausrüstung"
Module in Modulux
  • Compulsory elective module in the study programme M52 - Vehicle Engineering (Diploma)
    in the 6. semester in the field of study "Kraftfahrzeugtechnik"
  • Compulsory elective module in the study programme M52 - Vehicle Engineering (Diploma)
    in the 6. semester in the field of study "Nutzfahrzeugtechnik"
Module in Modulux
  • Compulsory elective module in the study programme W72 - Business Administration and Engineering (Master)
    in the 1. semester
  • Compulsory elective module in the study programme W75 - International Management (Master)
    in the 1. semester
Module in Modulux
  • Compulsory elective module in the study programme W72 - Business Administration and Engineering (Master)
    in the 1. semester
  • Compulsory elective module in the study programme W75 - International Management (Master)
    in the 1. semester
  • Compulsory elective module in the study programme W76 - Management of small and mid-sized companies/family firms (Master)
    in the 1. semester
Module in Modulux
  • Compulsory module in the study programme I45 - Applied Information Technologies (Master)
    in the 1. semester in the field of study "Intelligente Informations- und Kommunikationstechnologien"
  • Compulsory module in the study programme I45 - Applied Information Technologies (Master)
    in the 1. semester in the field of study "Computergrafik und Medientechnologien"
  • Compulsory module in the study programme I41 - Informatics (Diploma)
    in the 6. semester
  • Compulsory module in the study programme I43 - Media Informatics (Diploma)
    in the 6. semester
Module in Modulux
  • Compulsory module in the study programme I47 - Applied Informatics (Master)
    in the 1. semester in the field of study "Medieninformatik"
  • Compulsory module in the study programme I47 - Applied Informatics (Master)
    in the 3. semester in the field of study "Informations- und Kommunikationstechnologien"
Module in Modulux

Winter semester 2020/21

  • Compulsory module in the study programme W72 - Business Administration and Engineering (Bachelor)
    in the 1. semester
Module in Modulux
  • Compulsory elective module in the study programme W71 - Business Administration (Bachelor)
    in the 5. semester
  • Compulsory elective module in the study programme W74 - International Business (Bachelor)
    in the 3. semester
  • Compulsory elective module in the study programme W72 - Business Administration and Engineering (Bachelor)
    in the 5. semester
Module in Modulux
  • Compulsory elective module in the study programme W71 - Business Administration (Bachelor)
    in the 5. semester in the reinforcement "Vertiefungsmodule"
  • Compulsory elective module in the study programme W72 - Business Administration and Engineering (Bachelor)
    in the 5. semester in the reinforcement "Vertiefungsmodule BWL"
Module in Modulux
  • Compulsory elective module in the study programme W71 - Business Administration (Bachelor)
    in the 5. semester
  • Compulsory elective module in the study programme W74 - International Business (Bachelor)
    in the 3. semester
  • Compulsory elective module in the study programme W72 - Business Administration and Engineering (Bachelor)
    in the 5. semester
Module in Modulux
  • Compulsory module in the study programme W74 - International Business (Master)
    in the 1. semester
Module in Modulux
  • Compulsory module in the study programme I42 - Business Informatics (Bachelor)
    in the 5. semester
  • Compulsory module in the study programme I42 - Business Informatics (Diploma)
    in the 7. semester
Module in Modulux
  • Compulsory module in the study programme I44 - Applied Information Technologies (Master)
    in the 1. semester in the field of study "Intelligente Informations- und Kommunikationstechnologien"
  • Compulsory module in the study programme I44 - Applied Information Technologies (Master)
    in the 1. semester in the field of study "Computergrafik und Medientechnologien"
Module in Modulux
  • Compulsory module in the study programme I46 - Applied Informatics (Master)
    in the 1. semester in the field of study "Informations- und Kommunikationstechnologien"
  • Compulsory module in the study programme I46 - Applied Informatics (Master)
    in the 1. semester in the field of study "Medieninformatik"
Module in Modulux