Prof. Gerard Lewis

Fakultät Wirtschaftswissenschaften

Prof. Dr. Gerard J. Lewis

Professur Internationales Strategisches Management


 

international strategic management

The chair in International Strategic Management recognises that strategy is a multi-disciplinary and holistic subject that requires specific attention to the relationships between the contexts and structures of business organisations. Thus, where possible, I take a systems view of strategy in order to capture the organisational complexity and dynamics.

The development and management of strategy in an international context is under the influence of globalisation which manifests itself as two main dynamic forces; (1) technological development and (2) the removal of national borders. Thus developments in communications, transportation, infrastructure, trade blocks, and multilateral trade agreements have been primarily responsible for the shift of personal, professional, social, economic and ecological relationships from a local scale to a global scale.

This change in the business context from local to global has significant strategic implications for technology and product development, the competition for resources and customers, the development of capabilities, the optimisation of supply/value chains and the building of networks. These are the central issues in contemporary international strategy which I try to address in my research and teaching.

My approach to the disciplines of strategy development and strategic management reflects a clear distinction I make according to the following areas:

Strategic Analysis (the application of strategy concepts in order to understand the firm and its context)

Strategy Creation (invention, innovation, creativity and inspiration in strategy – doing something different, the essence of strategy)

Strategy Formulation (strategic planning, budgeting, value analysis, the application of generic strategies if appropriate)

Strategy Implementation (doing it! strategic decision making, management practice, organisational change, structures, processes, operations, action plans)

My experience shows that strategy teaching and research tends to concentrate on analysis and formulation, at the expense of creation and implementation. There is also a tendency to base formulation on analysis at the expense of creation. Creation is important because it is THE basis for competitive advantage. Simply moving from analysis to formulation generally results in a me-too/copy-cat strategy. In essence, good strategy is not about playing a superior game, but about changing the rules.

Prof. Dr. Gerard Lewis

Studiendekan Masterstudiengänge

Sprechzeiten:
1. Wo: dienstags: 13.20 – 14.50 Uhr
2. Wo: dienstags: 11.10 – 12.40 Uhr

Prof. Dr. Gerard Lewis

General topic suggestions for a thesis


Below you will find possible topics for final theses. The topics are to be understood as examples and can also serve to develop your own questions. If you have your own ideas that differ from the listed topics, we can discuss them together. To do so, please contact Prof. Gerard Lewis directly.


Prof. Lewis has the following topics available for Bachelor and Master Dissertions:

1. The implications of Artificial Intelligence for Strategic Analysis, Development and Implementation.

2. The Impact of Artificial Intelligence on a firm's value chain and competitive advantage.

3. Measuring the Sustainabilty of the Enterprise.

4. Strategies for non-growth businesses.

5. The Resource Based View: An Evidence Based Critique.

6. Strategic Decision Making under Uncertainty: A Evaluation of the Tool Kit.

7. Porter's Five Forces: An Evidence Based Critique.

8. Porter's Value Chain: An Evidence Based Critique.

9. Do Responsible Corporations Deliver Sustainability?

10. The Business Model: 'I know one when I see one', but what is it!

Each of the dissertation topics can be structured to meet student's personal interests and their stage of academic development (Bachelor or Master).

For further details please send an email.

biography

Professor Gerard J. Lewis
PhD, MBA, BSc, DipEM, CDipAF

Gerard J. Lewis is Professor of International Strategic Management at the Faculty of Business Administration, University of Applied Sciences in Dresden, Germany. He received a BSc. in Physics from the University of Bristol in 1983, and an MBA and PhD from the Manchester Business School in 1991 and 1998 respectively. He joined the faculty at Dresden in 1998.

Lewis teaches at the Bachelor, Master, Doctorate and Executive levels. He has over 15 years of international business experience in the chemical, power generation, machinery and healthcare industries; living and working in Germany, The Netherlands, Switzerland and The UK. In addition, Lewis has extensive business experience in USA, Asia and The EU. Lewis is actively involved in the business community and has worked with numerous organisations on research and consulting projects.

Dean of Studies

International Business, Master degree programmes

Faculty Boards & Committees

Member of Examinations Committee

'Erasmus' Departmental Co-ordinator

  • University of Salford, England
  • University of West of Scotland, Scotland
  • Gediminas Technical University, Vilnius, Latvia
  • EPHEC Brussels, Belgium
  • Ghent, Belgium
  • Comenius University, Bratislava, Slovakia
  • Ostrava, Czech Republic
  • University of Applied Sciences, North West Switzerland
  • University of Applied Sciences and Arts, Western Switzerland
  • Jiliang University, Hangzhou, China
  • University of Shanghai, China
  • Taiyuan University, China
  • University of Wroclaw (Breslau), Poland
  • Siam University, Bangkok, Thailand

Module materials

All module materials are currently available on Bildungsportal Sachsen.

Sommersemester 2020

  • Pflichtmodul im Studiengang W74 - International Business (Bachelor)
    im 6. Semester
Modul in Modulux
  • Wahlpflichtmodul im Studiengang W72 - Wirtschaftsingenieurwesen (Bachelor)
    im 4. Semester in der Vertiefung "Vertiefungsmodule BWL"
  • Wahlpflichtmodul im Studiengang W74 - International Business (Bachelor)
    im 4. Semester in der Vertiefung "Vertiefungsmodule"
  • Wahlpflichtmodul im Studiengang W71 - Betriebswirtschaft (Bachelor)
    im 4. Semester in der Vertiefung "Vertiefungsmodule"
Modul in Modulux
  • Pflichtmodul im Studiengang I45 - Angewandte Informationstechnologien (Master)
    im 3. Semester in der Studienrichtung "Prozessorientierte Wirtschaftsinformatik"
  • Pflichtmodul im Studiengang I46 - Angewandte Informatik (Master)
    im 2. Semester in der Studienrichtung "Wirtschaftsinformatik"
  • Wahlpflichtmodul im Studiengang W72 - Wirtschaftsingenieurwesen (Master)
    im 1. Semester
  • Pflichtmodul im Studiengang I47 - Angewandte Informatik (Master)
    im 3. Semester in der Studienrichtung "Wirtschaftsinformatik"
  • Wahlpflichtmodul im Studiengang W76 - Management mittelständischer Unternehmen (Master)
    im 1. Semester
  • Pflichtmodul im Studiengang I44 - Angewandte Informationstechnologien (Master)
    im 2. Semester in der Studienrichtung "Prozessorientierte Wirtschaftsinformatik"
Modul in Modulux
  • Wahlpflichtmodul im Studiengang W72 - Wirtschaftsingenieurwesen (Master)
    im 1. Semester
Modul in Modulux
  • Wahlpflichtmodul im Studiengang W74 - International Business (Master)
    im 2. Semester in der Vertiefung "Strategy and International Business"
Modul in Modulux
  • Wahlpflichtmodul im Studiengang W75 - International Management (Master)
    im 1. Semester
Modul in Modulux
  • Wahlpflichtmodul im Studiengang W74 - International Business (Master)
    im 2. Semester in der Vertiefung "Strategy and International Business"
Modul in Modulux
  • Pflichtmodul im Studiengang W75 - International Management (Master)
    im 1. Semester
Modul in Modulux

Wintersemester 2020/21

  • Wahlpflichtmodul im Studiengang I42 - Wirtschaftsinformatik (Diplom)
    im 7. Semester
Modul in Modulux
  • Wahlpflichtmodul im Studiengang I42 - Wirtschaftsinformatik (Diplom)
    im 7. Semester
Modul in Modulux
  • Wahlpflichtmodul im Studiengang I42 - Wirtschaftsinformatik (Diplom)
    im 7. Semester
Modul in Modulux
  • Pflichtmodul im Studiengang W77 - Human Resources Management MBA (Master)
    im 3. Semester
Modul in Modulux
  • Pflichtmodul im Studiengang W74 - International Business (Bachelor)
    Veranstaltung "International Business Environment (engl.)" im 1. Semester
Modul in Modulux
  • Wahlpflichtmodul im Studiengang W72 - Wirtschaftsingenieurwesen (Bachelor)
    im 5. Semester in der Vertiefung "Vertiefungsmodule BWL"
  • Wahlpflichtmodul im Studiengang W74 - International Business (Bachelor)
    im 3. Semester in der Vertiefung "Vertiefungsmodule"
  • Wahlpflichtmodul im Studiengang W71 - Betriebswirtschaft (Bachelor)
    im 5. Semester in der Vertiefung "Vertiefungsmodule"
Modul in Modulux
  • Wahlpflichtmodul im Studiengang W72 - Wirtschaftsingenieurwesen (Bachelor)
    im 5. Semester
  • Wahlpflichtmodul im Studiengang W74 - International Business (Bachelor)
    im 3. Semester
  • Wahlpflichtmodul im Studiengang W71 - Betriebswirtschaft (Bachelor)
    im 5. Semester
Modul in Modulux
  • Wahlpflichtmodul im Studiengang W72 - Wirtschaftsingenieurwesen (Master)
    im 2. Semester
Modul in Modulux
  • Wahlpflichtmodul im Studiengang W72 - Wirtschaftsingenieurwesen (Master)
    im 2. Semester
  • Wahlpflichtmodul im Studiengang W76 - Management mittelständischer Unternehmen (Master)
    im 2. Semester
Modul in Modulux
  • Pflichtmodul im Studiengang W74 - International Business (Master)
    im 1. Semester
Modul in Modulux
  • Pflichtmodul im Studiengang W74 - International Business (Master)
    im 1. Semester
Modul in Modulux
  • Wahlpflichtmodul im Studiengang W72 - Wirtschaftsingenieurwesen (Master)
    im 2. Semester
  • Wahlpflichtmodul im Studiengang W76 - Management mittelständischer Unternehmen (Master)
    im 2. Semester
Modul in Modulux