Prof. Dr. rer. pol. Anja Stöhr
Professorship for Strategic Marketing
Professorship
Modules are in particular "Basics of Marketing", "Market-oriented Company Management", "International Marketing Management", "Strategic Marketing" and "Customer Touch Strategies".
Participation in the module: International Innovation Management with the subject "Marketing of Innovations".
Courses are offered in bachelor and master programmes.
In all my modules the teaching content is based on a sustainable and responsible CSR integrated marketing understanding. Recycling management in the broadest sense is the guiding principle for products and services and their marketing.
Particular emphasis/special areas of teaching are multi-sensual brand management, relationship marketing and engagement marketing.
Internships and dissertations focus on marketing-relevant issues and challenges.
Currently programme officer for the foreign partner universities
ISCOM Paris - école supérieure de communication et publicité (France).
Prof. Dr. rer. pol. Anja Stöhr
- Z 717
- +49 351 462 2690
Response times:
Office hours
by appointment via email in presence or online (link will be sent)
Interests
My research/interest focuses in particular on the following Topics: responsible, sustainable marketing, consumer behaviour, multi-sensual brand management as well as internal and external marketing.
Lectures are given on topics such as "multisensual brand management" and "relationship marketing". Companies are accompanied, for example, in questions of brand management and the development of sustainable relationships.
Excursions and lectures by practitioners in courses are held regularly, most recently to the flagship stores of Ritter Sport and Nivea, to the KaDeWe and to the BIKINI in Berlin.
Summer semester 2024
- Compulsory module in the study programme W74 - International Business
in the 2. semester - Compulsory module in the study programme W71 - Business Administration
in the 2. semester
- Compulsory elective module in the study programme W74 - International Business
in the 4. semester in the reinforcement "Vertiefungsmodule" - Compulsory elective module in the study programme W71 - Business Administration
in the 4. semester in the reinforcement "Vertiefungsmodule" - Compulsory elective module in the study programme W72 - Business Administration and Engineering
in the 4. semester in the reinforcement "Vertiefungsmodule BWL"
- Compulsory module in the study programme W71 - Business Administration
in the 6. semester
- Compulsory elective module in the study programme W75 - International Management
in the 1. semester - Compulsory elective module in the study programme W78 - International Management (4 sem)
in the 2. semester - Compulsory elective module in the study programme W79 - German Business Culture and International Management
in the 2. semester - Compulsory elective module in the study programme W72 - Business Administration and Engineering
in the 1. semester
- Compulsory elective module in the study programme W72 - Business Administration and Engineering
in the 1. semester
- Compulsory module in the study programme I41 - Informatics
in the 6. semester - Compulsory module in the study programme I43 - Media Informatics
in the 6. semester
- Compulsory module in the study programme I47 - Applied Informatics
in the 1. semester in the field of study "Medieninformatik" - Compulsory module in the study programme I47 - Applied Informatics
in the 3. semester in the field of study "Informations- und Kommunikationstechnologien"
Winter semester 2024/25
- Compulsory module in the study programme W72 - Business Administration and Engineering
in the 1. semester
- Compulsory module in the study programme W71 - Business Administration
in the 1. semester
- Compulsory elective module in the study programme W71 - Business Administration
in the 5. semester - Compulsory elective module in the study programme W72 - Business Administration and Engineering
in the 5. semester - Compulsory elective module in the study programme W74 - International Business
in the 3. semester
- Compulsory elective module in the study programme W71 - Business Administration
in the 5. semester in the reinforcement "Vertiefungsmodule" - Compulsory elective module in the study programme W72 - Business Administration and Engineering
in the 5. semester in the reinforcement "Vertiefungsmodule BWL"
- Compulsory elective module in the study programme W71 - Business Administration
in the 5. semester - Compulsory elective module in the study programme W72 - Business Administration and Engineering
in the 5. semester - Compulsory elective module in the study programme W74 - International Business
in the 3. semester
- Compulsory module in the study programme I42 - Business Informatics
in the 7. semester - Compulsory module in the study programme I42 - Business Informatics
in the 5. semester