Prof. Dr. rer. pol. Romy Hilbig
Professorship Business Administration / International Strategic Management
Prof. Dr. rer. pol. Romy Hilbig
Professor
- Z 605
- +49 351 462 2575
Response times:
Tuesday 13 - 15pm (during the semester)
General topic suggestions for a thesis
Below you will find possible topics for theses. The topics are to be understood as examples and can also be used to develop your own questions. If you have your own, differing ideas on the topics listed, you can discuss them together. To do so, please contact Prof. Romy Hilbig.
Winter semester 2025/26
- Compulsory module in the study programme W72 - Business Administration and Engineering
in the 2. semester
- Compulsory module in the study programme W72 - Business Administration and Engineering
in the 2. semester
- Compulsory module in the study programme W79 - German Business Culture and International Management
in the 1. semester - Compulsory elective module in the study programme W72 - Business Administration and Engineering
in the 2. semester
- Compulsory elective module in the study programme W72 - Business Administration and Engineering
in the 2. semester
- Compulsory elective module in the study programme W74 - International Business
in the 3. semester in the field of study "International Sustainable Business Strategy"
- Compulsory elective module in the study programme W71 - Business Administration
in the 5. semester in the reinforcement "Vertiefungsmodule" - Compulsory elective module in the study programme W72 - Business Administration and Engineering
in the 5. semester in the reinforcement "Vertiefungsmodule BWL"
- Compulsory elective module in the study programme W71 - Business Administration
in the 5. semester - Compulsory elective module in the study programme W72 - Business Administration and Engineering
in the 5. semester
- Compulsory elective module in the study programme W74 - International Business
in the 3. semester in the field of study "International Sustainable Business Strategy"
- Compulsory elective module in the study programme W76 - Management of small and mid-sized companies/family firms
in the 2. semester - Compulsory elective module in the study programme W72 - Business Administration and Engineering
in the 2. semester
- Compulsory module in the study programme W79 - German Business Culture and International Management
in the 1. semester
- Compulsory elective module in the study programme W72 - Business Administration and Engineering
in the 2. semester - Compulsory elective module in the study programme W76 - Management of small and mid-sized companies/family firms
in the 2. semester
- Compulsory elective module in the study programme W76 - Management of small and mid-sized companies/family firms
in the 2. semester - Compulsory elective module in the study programme W72 - Business Administration and Engineering
in the 2. semester
- Compulsory elective module in the study programme W72 - Business Administration and Engineering
in the 2. semester - Compulsory elective module in the study programme W76 - Management of small and mid-sized companies/family firms
in the 2. semester
Summer semester 2026
- Compulsory elective module in the study programme W75 - International Management
in the 1. semester - Compulsory elective module in the study programme W76 - Management of small and mid-sized companies/family firms
in the 1. semester - Compulsory elective module in the study programme W72 - Business Administration and Engineering
in the 1. semester
- Compulsory elective module in the study programme W76 - Management of small and mid-sized companies/family firms
in the 1. semester - Compulsory elective module in the study programme W72 - Business Administration and Engineering
in the 1. semester
- Compulsory elective module in the study programme W74 - International Business
in the 4. semester in the field of study "International Sustainable Business Strategy"
- Compulsory module in the study programme W75 - International Management
in the 1. semester - Compulsory module in the study programme W79 - German Business Culture and International Management
in the 2. semester
Research
Selected publications
- Hilbig, R., Neyer, A.-K., Fichtner, U. and Fischer, S. (2025) GPTs im Personalmanagement: Lessons learned aus dem KI-HR-Lab. In: Hägerbäumer, M., Thelen, U. and Renz, A. (eds.) Future Skills in HR-Management and Corporate Learning: Neue Perspektiven durch Analytics, EdTech und KI. Wiesbaden: Springer Gabler, pp. 461–480.
- Renz, A. and Hilbig, R. (2023) Digital transformations of educational institutions accelerated by COVID-19: A digital dynamic capabilities approach. In: Beyond the Pandemic? Exploring the Impact of COVID-19 on Telecommunications and the Internet. Bingley: Emerald Publishing, Chapter 4.
- Renz, A. and Hilbig, R. (2020) ‘Prerequisites for artificial intelligence in further education: Identification of drivers, barriers, and business models of educational technology companies’, International Journal of Educational Technology in Higher Education, 17(14), pp. 1–21. https://doi.org/10.1186/s41239-020-00193-3
- Hilbig, R., Hecht, S. and Etsiwah, B. (2020) ‘The rise of data-driven business models in the Berlin start-up scene’. In: Open Innovation: Bridging Theory and Practice – Managing Digital Open Innovation. Cham: Springer, pp. 353–377.
- Hilbig, R. (2020) ‘EdTech als Herausforderung und Chance für den Berufsbildungsexport’, iMOVE xPORT Magazin – Bildung 4.0, 1(April), pp. 7–10.
- Hilbig, R. (2019) Internationale Geschäftsmodelle von Berufsbildungsdienstleistern: Geschäftsmodellinnovationen unter Berücksichtigung der Dynamic Capabilities. Wiesbaden: Springer Fachmedien.
- Hilbig, R. (2019) Geschäftsmodellinnovationsprozess – vom nationalen zum internationalen Geschäftsmodell. In: Berufsbildung International: Geschäftsmodellentwicklung. Bonn: BMBF/DLR, pp. 28–32.
- Abdelkafi, N., Hilbig, R., Radić, M. and Preissler, A. (2019) Geschäftsmodellentwicklung im Berufsbildungsexport. In: Berufsbildung International: Geschäftsmodellentwicklung. Bonn: BMBF/DLR, pp. 23–26.
- Ullrich, S., Messerschmidt, R., Hilbig, R., Butollo, F. and Serbanescu, D. (2019) Entzauberung von IT-Systemen – Die Automatisierungsdemystifizierungsdiskursmaschine erklärt spielerisch Algorithmen. In: Was Bits und Bäume verbindet – Digitalisierung nachhaltig gestalten. Munich: oekom, pp. 62–64.
- Etsiwah, D., Hecht, S. and Hilbig, R. (2019) An interdisciplinary exploration of data culture and vocational training. In: Proceedings of the 2nd Weizenbaum Conference, Berlin, Germany, 16–17 May 2019.
- Etsiwah, B. and Hilbig, R. (2019) What is data strategy? An analysis of an ambiguous concept. In: ISPIM Innovation Conference – Celebrating Innovation: 500 Years Da Vinci, Florence, Italy, 16–19 June 2019.
- Hilbig, R., Renz, A. and Schildhauer, T. (2019) Data analytics: The future of innovative teaching and learning. In: ISPIM Innovation Conference – Celebrating Innovation: 500 Years Da Vinci, Florence, Italy, 16–19 June 2019.
- Hilbig, R. and Nirenberg, N. (2019) Becoming international – The business model innovation process of VET providers. Paper presented at the 19th EURAM Conference, Lisbon, Portugal, 26–28 June 2019.
- Hilbig, R., Etsiwah, B. and Hecht, S. (2018) Berlin start-ups – The rise of data-driven business models. In: ISPIM Connects Fukuoka – Building on Innovation Tradition, Fukuoka, Japan, 2–5 December 2018.
- Abdelkafi, N., Hilbig, R. and Laudien, S. (2018) ‘Business models of entrepreneurial universities in the area of vocational education – An exploratory analysis’, International Journal of Technology Management, 77(1–3), pp. 86–108.
- Täuscher, K., Hilbig, R. and Abdelkafi, N. (2017) Geschäftsmodellelemente mehrseitiger Plattformen – dargestellt am Beispiel digitaler Service-Marktplätze. In: Schallmo, D., Rusnjak, A., Anzengruber, J., Werani, T. and Jünger, M. (eds.) Digitale Transformation von Geschäftsmodellen: Grundlagen, aktuelle Ansätze und Fallbeispiele. Wiesbaden: Springer.
- Abdelkafi, N. and Hilbig, R. (2014) Business models of internationally operating German educational services – The power of the franchising model. In: Proceedings of the 25th ISPIM Conference – Innovation for Sustainable Economy & Society, Dublin, Ireland, 8–11 June 2014.
- Trifilova, A., Hilbig, R., Bessant, J. and Posselt, T. (2013) Innovation management: Transferring European teaching experience to Tunisia. In: Proceedings of the XXIV ISPIM Conference – Innovation in Global Markets: Challenges for Sustainable Growth, Helsinki, Finland, 16–19 June 2013.
- Abdelkafi, N. and Hilbig, R. (2013)Business models of innovation contest platform providers. Paper presented at the 13th Annual Conference of the European Academy of Management (EURAM), Istanbul Congress Centre, Istanbul, Turkey, 26–29 June 2013.