Prof. Dr. rer. pol. Ronny Baierl
Professorship for Key Qualifications
Prof. Dr. Ronny Baierl is the holder of the professorship for key qualifications and director of the Center for Interdisciplinary Education at the Dresden University of Applied Sciences. Prior to this position, he was Professor of Business Administration at the SRH University of Applied Sciences Berlin and Director of the Competence Center Corporate Entrepreneurship at the Institute for Technology Management at the University of St. Gallen. Initially, he was active at the WHU - Otto Beisheim School of Management in Vallendar, among others, and gained various practical experiences at management consultancies and in the automotive sector. His work focuses on issues of innovation-oriented management and entrepreneurial thinking, decision-making and action.
Short Résumé
since 2017 Professor for Key Qualifications and Director of the Center for Interdisciplinary Education at Dresden University of Applied Sciences
since 2016 reviewer for the Foundation for International Business Administration Accreditation (FIBAA)
since 2016 Managing Partner of the Dresden management consultancy Convictus UG (limited liability)
since 2014 Freelance consultant and coach for innovation topics at the Stuttgart management consultancy Mensch & Wandel
2017-2018 Scientific Director of the Institute for Service Management at the SRH University of Applied Sciences Berlin
2016-2017 Managing Director of the Institute for Service Management at SRH University of Applied Sciences Berlin
2016-2016 Visiting Professor at the Sapienza - Università di Roma, Facoltà di Economia, Dipartimento di Management
2013-2017 Professor of Business Administration at the SRH University of Applied Sciences Berlin
2013-2017 External lecturer for business administration at the University of St. Gallen
2012-2013 Head of the Competence Centre Corporate Entrepreneurship at the Institute for Technology Management at the University of St. Gallen
Prof. Dr. rer. pol. Ronny Baierl
Institute Director CiE
- Z 709
- +49 351 462 3570
Response times:
Tuesdays 2:00 p.m., only after prior registration at www.ogy.de/RB
New Releases
Förderung studentischer Methodenkompetenzen im digitalen Raum: Lessons Learned [Promoting student methodological skills in the digital space: lessons learned]
Entrepreneurship Education in Digital Environments: Developing a Didactic Framework for a New Era
Marktorientierte Gestaltung von Geschäftsmodellen in der Musikbranche [Market-Oriented Design of Business Models in the Music Industry]
Strategien durch Smart Services – Coopetition in der Smart Home-Branche [Strategies through smart services - coopetition in the smart home industry]
Potenziale des Digitalen Zwillings im Produktlebenszyklus [Potentials of the digital twin in the product life cycle]
Academic Research Skills: Akademische Forschungskompetenzen bilingual [Academic Research Skills Bilingual]
Academic Teaching
My aim is to create the best possible learning environment for you. Therefore, I guarantee you these seven study promises:
- E-mails: Answer in 24 working hours
- Expertise & Letters of Recommendation: Preparation in 2 working weeks
- Personal appointment: agreement in 2 working weeks
- Examinations: Correction in 4 working weeks
- Housework and final papers: correction in 4 working weeks
- Transparency: evaluation criteria at the beginning of each event
- Communication: clear, precise and "at eye level
Please support me!
- Formulate outgoing e-mails precisely: E-mails are not chat, but comparable to "classic" letters
- Correct addressee: address your enquiry to your contact person, not "on suspicion" to all
- Read and process incoming messages
- Plan early: Avoid requests at the very last second / minute / hour / day
- Avoid unnecessary enquiries: In case of doubt, these extend the processing time
- Ask fellow students for help: Often your fellow students know all about it
1. General Information
I would be happy to act as a first assessor and supervisor for your final thesis at Bachelor and Master level. This applies all the more so if you have identified overlaps with your proposed topic and my previous research work during your preliminary research - whether in terms of content or methodology. As a rule, an empirical survey is advisable, especially for Master's theses.
2. Current Topics
- Currently, I am looking for interested parties for a thesis on the topic of digitalized interaction processes, which I would supervise together with an already existing practice partner.
- A further conceivable complex of topics should be dedicated to business development with various research questions. There is already a practice partner for this topic that can be integrated.
- In addition, work on key qualifications for the work of the future is conceivable.
Finally, the following keywords will help you find relevant areas of overlap:
- Key qualifications (resilience, digital competence, tolerance of ambiguity, future competence, conflict management etc.)
- Business Development (entrepreneurial thinking, decision-making and acting, innovation-oriented management, corporate entrepreneurship, innovation management etc.)
- Service Management
In general, all topics are conceivable for both Bachelor and Master theses.
3. Administrative Workflow
Before our first exchange during my office hours, I strongly recommend that you consider the compact version of my lecture notes. This applies in particular to the W-questions presented there on slide 15; however, at this point in time a fully formulated exposé is not yet necessary. You will only need it for the official registration of your final thesis. Please contact the required second assessor individually.
Below you will find possible topics for theses. The topics are to be understood as examples and can also serve to develop your own questions. If you have your own ideas that differ from the topics listed, you can discuss them together. To do so, please contact Professor Baierl directly.
1.) Systematic evaluation of selected methods, tools and concepts in business development
2.) Possible applications and limitations of translation software for medium-sized companies
3.) Entrepreneurship Education in Digital Environments
4.) Digital key competences, classic competences and transformative competences: Which requirement profile results?
5.) Selected aspects of service management
6.) Meta-study on team composition (heterogeneity vs. homogeneity) and performance
Summer semester 2024
- Compulsory module in the study programme B17 - Infrastructure Management
in the 6. semester - Compulsory module in the study programme W71 - Business Administration
in the 6. semester - Compulsory module in the study programme W72 - Business Administration and Engineering
in the 6. semester
- Compulsory elective module in the study programme W76 - Management of small and mid-sized companies/family firms
in the 3. semester
- Compulsory elective module in the study programme W76 - Management of small and mid-sized companies/family firms
in the 3. semester - Compulsory elective module in the study programme W72 - Business Administration and Engineering
in the 3. semester
- Compulsory elective module in the study programme W76 - Management of small and mid-sized companies/family firms
in the 3. semester
- Compulsory elective module in the study programme W76 - Management of small and mid-sized companies/family firms
in the 3. semester - Compulsory elective module in the study programme W72 - Business Administration and Engineering
in the 3. semester
- Compulsory module in the study programme I47 - Applied Informatics
in the 1. semester in the field of study "Medieninformatik" - Compulsory module in the study programme I47 - Applied Informatics
in the 3. semester in the field of study "Informations- und Kommunikationstechnologien"
Winter semester 2024/25
- Compulsory module in the study programme L39 - Chemical Engineering
in the 1. semester
- Compulsory module in the study programme M55 - Building Systems Engineering
in the 1. semester
- Compulsory module in the study programme M51 - Mechanical Engineering
in the 1. semester
- Compulsory module in the study programme W71 - Business Administration
in the 1. semester
- Compulsory module in the study programme W72 - Business Administration and Engineering
Unit "Studierkompetenzen" in the 1. semester - Compulsory module in the study programme W72 - Business Administration and Engineering
Unit "Teammanagement" in the 1. semester
- Compulsory module in the study programme W71 - Business Administration
in the 3. semester
- Compulsory module in the study programme B14 - Environmental Engineering
in the 1. semester
- Compulsory module in the study programme W78 - International Management (4 sem)
in the 3. semester - Compulsory module in the study programme W79 - German Business Culture and International Management
in the 3. semester - Compulsory elective module in the study programme W72 - Business Administration and Engineering
in the 2. semester - Compulsory module in the study programme W75 - International Management
in the 2. semester
- Compulsory elective module in the study programme W72 - Business Administration and Engineering
in the 2. semester
- Compulsory module in the study programme L130 - Horticultural Production
Unit "Zeitmanagement" in the 1. semester - Compulsory module in the study programme L130 - Horticultural production
Unit "Zeitmanagement" in the 1. semester - Compulsory module in the study programme L131 - Horticultural Production
Unit "Zeitmanagement" in the 2. semester - Compulsory module in the study programme L131 - Horticultural production
Unit "Zeitmanagement" in the 2. semester - Compulsory module in the study programme L132 - Production Management in Agriculture
Unit "Zeitmanagement" in the 1. semester
Research
Selected publications in peer-reviewed journals
- Jasniak, Michael & Baierl, Ronny & Halberstadt, Jantje (2019): Opening the Black Box: How Social Interaction Contributes to Entrepreneurial Intentions among Deaf and Hard-of-Hearing Individuals. In: International Journal of Entrepreneurship and Small Business (IJESB), accepted.
- Michael Jasniak; Tatiana Ermakova; Ronny Baierl; Jantje Halberstadt (2018): What drives social entrepreneurial appraisal among hearing-impaired individuals? In: International Journal of Entrepreneurial Venturing (IJEV), 10 (2), 236-255.
- Baierl, Ronny (2018): Understanding Entrepreneurial Team Decisions: Measuring Team Members’ Influences With The Metricized Limit Conjoint Analysis. In: SAGE Open, Special Collection - Entrepreneurial Teams, 8 (2), 1-14.
- Baierl, Ronny (2017): Interpreneurship: Vernetztes und vernetzendes unternehmerisches Denken, Entscheiden und Handeln. In: Zeitschrift für KMU und Entrepreneurship (ZfKE), 65 (3), 169-175.
- Baierl, Ronny & Anokhin, Sergey & Grichnik, Dietmar (2016): Coopetition in Corporate Venture Capital: The Relationship between Network Attributes, Corporate Innovativeness, and Financial Performance. International Journal of Technology Management (IJTM), 71 (1/2), 58-80.
- Baierl, Ronny & Grichnik, Dietmar & Spörrle, Matthias & Welpe, Isabell M. (2014): Antecedents of Social Entrepreneurial Intentions: The Role of an Individual’s General Social Appraisal. In: Journal of Social Entrepreneurship, 5 (2), 123-145.