Faculty of Business Administration

Image symbolizes technology transfer

1st SME day

First SME Day at HTW Dresden held with success

The Center for Medium-Sized Businesses (ZfM) at the Dresden University of Applied Sciences (HTW) organized the first Medium-Sized Businesses Day at the HTW on Thursday, May 26, 2011, in cooperation with the German Association for Medium-Sized Businesses (BVMW).


In lectures, forums and presentations, solutions to the current challenges facing the management of medium-sized companies in Saxony were presented and discussed from a scientific and entrepreneurial perspective. The focus was particularly on the opportunities for knowledge and technology transfer between the university and entrepreneurial SMEs.

The conference was attended by up to 100 participants from practice and science - entrepreneurs, scientists and students, who also made intensive use of the opportunity for mutual networking.

Due to the positive response to the SME day, a continuation next year is firmly planned.

Agenda 1. Mittelstandstag


Mittelstandstag am Zentrum für Mittelstand an der HTW Dresden - eine gemeinsame Veranstaltung der HTW Dresden und des BVMW -

Leitthema: Erfolgsfaktoren mittelständischer Unternehmer in Sachsen

Datum: Donnerstag, 26.05.2011, 9 - 17 Uhr

Ort: HTW Dresden – neuer Ausstellungs-/Präsentationsbereich PAB

Teilnehmer: ca. 100 (Studenten, Unternehmen, Verbände, Wissenschaftler)


8:30 a.m. – 9:00 a.m.:

  • Registration

9:00 a.m. – 9:15 a.m.:   

  • Welcome by the Rector Prof. Stenzel

9:15 a.m. – 10:00 a.m.: 

  • Knowledge Transfer between Science and Practice - Successful Examples of Cooperation between HTW Dresden and Medium-Sized Enterprises

  • Speaker: Prof. Trautmann Prorector Research and Development

  • Speaker: Prof. Gonschorek Management of Medium-Sized Enterprises

10:00 a.m. – 10:45 a.m.:

  • Vitality Compass - A Tactical Early Warning System for Medium-Sized Enterprises

  • Speaker: Dr. Crönertz Project manager of the research project Vitality Compass

10:45 a.m. – 11:15 a.m.:

  • Coffee break

11:15 a.m.– 11:45 a.m.:

  • Rating for business customers - opportunity or spectre

  • Anke Hartmann Commerzbank AG – Team Leader Business Customers

11:45 am - 12:15 pm:

  • Alternatives to cover the demand for skilled workers in SMEs

  • Bodo Schwarz - BVMW – Commissioner for Foreign Trade and European Policy

12:15 p.m.– 12:45 p.m.:

  • Selling in hard times - the challenge of technical sales

  • Dipl.-Bw. (FH) Roman Lesch - Sales trainer and management coach

12:45 p.m. - 2:00 p.m:

  • Lunch break

2:00 pm - 4:00 pm:

  • Panel discussion "Opportunities in a sustainable economy for SMEs" - Moderation: Prof. Gonschorek

  • Current challenges for the sustainable management of small and medium-sized enterprises from an entrepreneurial and scientific perspective

  • Björn Bak - DIE KAPITÄNE Media GmbH

  • Johannes Hübner - RadioOpt GmbH

  • Holger Hoffmann - Commerzbank AG – Regional Branch Manager

  • Prof. Gestring - Materials Management / Production Logistics

  • Jörg Andreas - Student SME Master

4:00 pm - 5:00 pm:

  • Come together for coffee and cake

Parallel presentations in the exhibition area

  • Presentation of current research projects at HTW Dresden - Topics:
    • Vitality Compass - An online-based early warning system for small and medium-sized businesses.
    • Sustainable Campus
    • Human-machine interaction and environment sensor technology
    • Applications of electron beam technology
    • Modern drive systems
  • Presentation of the HTW-Gründerschmiede and the current founder teams
  • Presentation of the PROINCOR program - innovation support in SMEs
  • Commerzbank AG, Business Customer Center Dresden