Faculty of Business Administration

Digital transformation
Bild von Gerd Altmann auf Pixabay

7th SME Day 2017

HTW Dresden, April 27, 2017, 2-6 p.m.

Research institutes and business leaders agree: digitization will lead to a fundamental structural change in the world of work. This will affect both large and small companies, in Germany and worldwide. According to experts, the dynamics of digitization will bring "hesitant" (German) companies up to speed, in the best case! In the worst case, they will be "overrun" by it. According to the labor market forecast for 2030 (Economix), 13 sectors of the economy will be among the winners, e.g., IT service providers and consultants. More than twice as many are on the losing side. They include manufacturing and public administration: "Wherever there are standardized processes - whether in the office or in production - digitization will sooner or later take hold."

Against this background, employees and managers are increasingly asking themselves what role they will play in the future and when "colleague robots" will replace them. The 7th SME Day at HTW Dresden is dedicated to this exciting topic, which has been the subject of some controversial discussions for years. Under the heading "Digital Transformation: Man versus Machine", the rapid developments in the field of digitalization and automation will be addressed on April 27, 2017 (2-6 p.m.). As every year, speakers from the field will report on their experiences and challenges on this topic. SME managing directors, e.g. Fritz Straub from Deutsche Werkstätten, as well as representatives from large companies such as DHL and SAP will have their say.

The agenda for the event can be found under program flyer. The participation fee is 75 € per person. If you register by 15.03.2017, you will receive an early bird discount of 25 €. Please send us your binding registration by April 20.

We are looking forward to your coming!


Prof. Dr. Swen Günther


Program flyer

Program flyer 7th SME Day

Report (all publications are in german and not barrier free)